How We Work

For now it’s just me, but I’m building a team and a broader network of people. The following is the vision I’m pursuing:

Long-term Vision

Our gift to the world will be a basic income fund for creators – inventors, entrepreneurs, media people – so they can focus on their big dream to change the world.

It’s all about helping unique individuals to focus on valuable, long-term plans with a small chance of having a huge impact.

If any of them make big money (besides impact), they will give back to the fund so it can support a whole new generation of creators.


We build highly scalable, highly profitable businesses that can be run by a small team.

These will often include a software component or even predictive models, but non-software businesses can work, too!

My personal contribution includes:

  • predictive models (if necessary)
  • software and automation in general
  • business coaching / sparring
  • initial funding (internship-level, for now)

Remote Work

We believe that remote work is the future. The majority of business communication can and should be done remotely, because it’s a much more efficient use of (1) people’s time and (2) fossil fuels.

Besides communication, also the actual work itself can often be done remotely, since we’re building scalable systems anyway.

So, our default mode is “remote”, but with one exception: to build a tightly knit team, we do want to be in the same room every day.


Robot vs. Human

We believe that modern A.I. can yield great benefits, but also that we need to be very careful about where and how these technologies are applied.

We are particularly sceptical of applying A.I. to individual human beings: in media & advertising, in the workplace, in schools, and in police / counter-terrorism / welfare anti-fraud programs.

When human beings are being measured for automated decision-making, the risks are far greater than the potential rewards:

  • In media & advertising these systems prey on our psychological vulnerabilities, changing our minds in ways that are not in our best interest.
  • In workplaces and schools, they risk re-inventing Taylorism, treating us as machines to be squeezed for profit.
  • In policing programs they risk dispensing judgement too early, treating us as “guilty until proven innocent”.

It’s all good fun when the unit of analysis is plants, stars, machines, products, words, or even groups of people such as countries or companies – but be extremely careful when dealing with individual humans.


Business Philosophy

Our approach to business is an amalgamation of ideas from the following books.

Let me know if you’ve read these and on what points you agree / disagree.



Company of One – Cal Newport

Maverick – Ricardo Semler

De Meeste Mensen Deugen – Rutger Bregman

How to Fail at Almost Everything and Still Win Big / The Dilbert Principle / The Dilbert Future / etc. – Scott Adams


The Millionaire Fastlane / Unscripted – MJ DeMarco

The Origin of Wealth – Eric Beinhocker

The Black Swan / Fooled by Randomness / Antifragile – Nassim Taleb


Traction – Gabriel Weinberg & Justin Mares

The Effective Engineer – Edmond Lau

Thinkertoys – Michael Michalko

Basics for Interns

The 4-hour Work Week – Tim Ferriss

Rich Dad Poor Dad / Cashflow Quadrant – Robert Kiyosaki